Aliso Viejo, California–November 17, 2005– Vue Technology, the leading provider of item-level RFID, today announced the general availability of its TrueVUE™ RFID Platform, the industry’s first scalable, ROI-driven item-level solution, which enables manufacturers and retailers to streamline the tracking of individual items, cases and pallets throughout the supply chain. An integrated RF data networking hardware and EPC management software solution, the TrueVUE™ RFID Platform delivers significant and measurable ROI to customers by eliminating the prohibitive cost barriers previously associated with item-level RFID roll-outs.

Already proven through successful implementations with several leading retailers and manufacturers, the TrueVUE™ RFID Platform employs networking technology to seamlessly network thousands of antennas to a single reader, removing the costly and cumbersome process of networking countless readers. This patent-pending approach provides customers with unprecedented visibility into inventory levels, location and authenticity in an efficient, cost effective manner.

“As the retail industry embraces item-level RFID to achieve unheard of levels of inventory visibility, Vue Technology is the only company to offer an item-level solution that delivers significant results and measurable ROI at the same time,” said Robert Locke, CEO of Vue Technology. “Only through item-level tracking can companies derive all the benefits of knowing exactly where inventory is at all times, not just in and out of dock doors or portal areas. We are excited to be in a position to lead the industry with an item-level RFID solution that allows retailers to serve customers better, reduce costs and drive revenues cost effectively.”

A recent report from AMR indicates that item-level RFID, in segments such as consumer electronics, pharmaceuticals and high end apparel, offers the most immediate potential for ROI through the reduction of shrinkage and out-of-stocks. The TrueVUE™ RFID platform makes it possible to track an item, case or pallet anywhere throughout the supply chain to provide a true view of existing inventory, where it is located and the specific quantity on hand. This enables retailers to greatly improve upon the industry’s average out-of-stock rate of 8 percent, especially critical during promotional periods when that rate jumps to 18 percent. With real-time, item-level inventory tracking, retailers can also easily pinpoint and address shrinkage issues.

In addition to its RFID networking devices and management software, Vue Technology offers a powerful suite of EPC management applications which provide valuable out-of-the-box functionality for enterprise-based RFID implementations with minimal time and integration requirements. The TrueVUE™ RFID platform is built on an extensible web services foundation that makes integration with third party applications easy and seamless. This allows customers to integrate item-level RFID data into existing legacy applications such as POS, IMS, WMS and ERP systems.

The TrueVUE™ RFID platform is frequency agnostic, supporting both UHF and HF, which allows manufacturers and retailers to choose the frequency that best suits their needs. In addition, Vue Technology’s solution is compatible with all of the leading third party tags and readers from a variety of manufacturers. The combination of third party interoperability and the ability to support any frequency ensures Vue’s ability to integrate with existing RFID infrastructures currently being used by retailers and manufacturers.

About Vue Technology

Vue Technology is the leading provider of item-level RFID solutions, delivering breakthrough technology that provides the most scalable, reliable, and ROI-driven solutions on the market. With patent-pending technologies, Vue allows standard RFID readers to read across thousands of antennas, exponentially increasing the number of zones a typical reader can support. Vue provides customers unprecedented visibility into inventory levels, location and authenticity while eliminating the prohibitive cost barriers previously associated with item-level RFID roll-outs.

With its TrueVUE™ RFID Platform, Vue offers the most complete suite of integrated RF networking hardware and EPC management software for item-level RFID, maximizing the benefits to our customers while minimizing implementation risks – at the lowest TCO.

Vue's solution enables manufacturers and retailers to streamline the tracking of items, cases and pallets throughout the supply chain.  With this improved visibility throughout the supply chain, organizations can now realize a dramatic reduction in out-of-stock, shrinkage, and labor costs.

For more information, contact:
Jane Carpenter
Lois Paul & Partners
vue@lpp.com
781-782-5740