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Procter & Gamble Selects Vue Technology To Showcase EPC-Enabled Inventory Visibility For Retail Supply Chain

Vue’s RFID Networking Platform Demonstrates Seamless Visibility from Manufacturer to Sales Floor

LAKE FOREST, California and CINCINNATI—March 21, 2006— Vue Technology and The Procter & Gamble Company (NYSE: PG) today announced that P&G has implemented Vue Technology’s TrueVUE™ RFID Networking Platform to showcase the retail industry’s first end-to-end product visibility supply-chain solution. Through Vue’s enterprise solution, P&G will display the tracking of inventory cases throughout the supply chain right to the store shelf; demonstrating to internal stakeholders and external customers how improved visibility may reduce out-of-stocks, shrinkage, and supply chain costs while improving promotion execution and new product introductions.

“We selected Vue’s innovative RFID Networking solution to showcase the latest technology for the tracking and management of consumer goods in the retail environment,” said Milan Turk, Jr., director of P&G’s Electronic Product Code (EPC) efforts with customers. “As we work with our customers to demonstrate practical, current applications such as improving promotion execution and new product introductions, we also take the opportunity to demonstrate other potential uses of the technology to improve supply network efficiencies and retail availability in-store. Vue Technology offers an unprecedented RFID solution for seamless visibility throughout the supply-chain from manufacturer to the selling floor.”

P&G is pursuing an “EPC Advantaged” strategy which focuses on the benefits that EPC can deliver now by improving promotion execution and new item introductions. P&G’s “EPC Advantaged Strategy” also provides a framework for prioritizing products which will be among the first to be tagged at case and pallet level.

The TrueVUE™ RFID Platform can provide P&G with complete visibility into the promotion process to identify and correct the delays and non-compliance that often result in significant sales losses for manufacturers and retailers.

“Procter & Gamble truly sets the bar when it comes to identifying and implementing innovative retail solutions,” said Robert Locke, CEO of Vue Technology. “We are honored that P&G has selected our TrueVUE™ RFID Platform as the company evaluates technologies for its EPC Advantaged Strategy. Item level RFID promises to transform the retail experience for consumers and retailers, and P&G is poised to lead the change and educate the retail community as it introduces its partners to the proven business benefits derived from unprecedented inventory visibility.”

About Vue Technology

Vue Technology is the leading provider of item level RFID solutions, delivering breakthrough technology that provides the most scalable, reliable, and ROI-driven solutions on the market. With patent-pending technologies, Vue allows standard RFID readers to network across thousands of antennas, exponentially increasing the number of zones a typical reader can support. Vue provides customers unprecedented visibility into inventory levels, location and authenticity while eliminating the prohibitive cost barriers previously associated with item-level RFID roll-outs.

With its TrueVUE™ RFID Platform, Vue offers the most complete suite of integrated RF networking hardware and EPC management software for item-level RFID, maximizing the benefits to our customers while minimizing implementation risks – at the lowest TCO.

For more information, visit www.vuetechnology.com.

Contact Information:

For Vue Technology:

Jamie Kress
Vue Technology
440.543.3486
jkress@vuetechnology.com